News

The "PRIMO RING PROJECT" carried out its 13th year of forest conservation activities on Mount Fuji.

“I-PRIMO Shenzhen Bay MixC Store” opens in Shenzhen, Mainland China on Thursday, June 18th

Support for Tokyo Pride 2026 and initiatives for LGBTQ+

LAZARE DIAMOND to hold pop-up event "DIAMOND CAFE" to enhance brand value

Malaysia's first store, "I-PRIMO SEIBU The Exchange TRX," opens on Friday, June 5th.

"LAZARE DIAMOND" introduces new wedding rings inspired by the themes of "time" and "travel."

Announcement of the signing of an agreement to strengthen the operational structure of "LAZARE DIAMOND"

I-PRIMO Hangzhou Westlake 66 Store opens on Tuesday, April 28th in Hangzhou, Mainland China

I-PRIMO Beijing China World Mall Store opens on Friday, April 24th in Beijing, mainland China.

35 new employees joined Primo Japan at the 2026 induction ceremony.

"K.UNO Taichung Hanshin Store opens on Friday, April 10th in Taichung City, Taiwan

"Lazare Diamond Boutique Quartz Shinsaibashi" will relocate and reopen on Saturday, April 25th.

Published the 2025 CSR activity report "PRIMO RING PROJECT CSR REPORT"

Re-acquired "Kurumin Certification" as a company that supports childcare

Hong Kong's "I-PRIMO Causeway Bay Lee Garden Store" will reopen on Friday, February 6th after relocation and renovation.

Announcement of the establishment of a subsidiary in Malaysia