I-PRIMO Chongqing MixC Store opens in Chongqing, mainland China on Wednesday, September 30th.

Primo Global Holdings Co., Ltd., which operates 135 bridal ring specialty stores in Japan and other Asian countries, will open "I-PRIMO Chongqing MixC Store" at "The MixC Chongqing," a large-scale mixed-use commercial complex located in Chongqing, China, on Wednesday, September 30th.

◆ Increasing awareness of I-PRIMO brand

Chongqing is a major city in inland China with a population of approximately 31.87 million (*1). It is one of the municipalities directly under the central government, along with Beijing, Shanghai, and Tianjin, and continues to develop as an economic, commercial, and logistics hub in the upper reaches of the Yangtze River. It has many large commercial facilities that attract both domestic and international brands, and is increasing its presence as a consumer market. In addition, the number of marriages in Chongqing reaches approximately 150,000 (*2), making it a market where demand for bridal jewelry is expected. Through this store opening, we aim to further increase awareness of I-PRIMO brand and provide high-quality products and services to even more customers.

(*1) Published by the Chongqing Municipal Bureau of Statistics in 2025.
(*2) 2025, Chongqing civil affairs

◆A commercial complex featuring high-end foreign brands: The MixC Chongqing

"The MixC Chongqing" is a leading large-scale mixed-use commercial complex in Chongqing. The complex houses a collection of high-end foreign brands and popular fashion brands, and the central building where our company has a store is an area with the concept of "ultimate luxury," attracting customers primarily from high-income groups and young affluent individuals.
Furthermore, its convenient location, directly connected to the Metro Circle Line and Line 2, makes it a well-known commercial facility that attracts many visitors from both within and outside Chongqing.

◆Comment: Naoki Sawano, President and CEO Primo Global Holdings Co., Ltd.

Since opening our first overseas store in Taiwan in October 2007, we have expanded our store network to Hong Kong in 2012, mainland China in 2016, Singapore in 2022, and Malaysia in 2026. We aim for further growth through continued overseas expansion.
We will continue to offer our overseas customers, as well as I-PRIMO brand, "high product quality that meets Japanese standards," and "a shopping experience that will be a lifelong memory" through "meticulous service and hospitality."

◆ Bridal ring specialty store "I-PRIMO"

Finally, find that one special ring on your left ring finger, the one you've always longed for—a ring that you can truly call destiny. We are a bridal ring specialty store boasting one of the largest service areas in Asia. We offer over 220 designs, use only diamonds that meet our strict standards, and each ring is meticulously crafted by skilled artisans. We offer a "Personal Hand Diagnosis®" to help you find the perfect ring, and lifetime maintenance is free. It is our pleasure to be a part of the story of your lives together.

https://www.iprimo.jp/

◆ Store Overview of "I-PRIMO Chongqing MixC Store"