I-PRIMO Beijing China World Mall Store opens on Friday, April 24th in Beijing, mainland China.

Primo Global Holdings Co., Ltd., which operates 134 bridal ring specialty stores in Japan and other Asian countries, will open its third store in Beijing, China, "I-PRIMO Beijing China World Mall Store," at the high-end commercial facility "China World Mall" in Beijing, China, on Friday, April 24th.

◆ Increasing awareness of I-PRIMO brand

Beijing, as the capital of the People's Republic of China, is the political, economic, and cultural center, and with a population of approximately 21.8 million by the end of 2025 (*1), it is one of China's largest cities. The number of marriages in 2025 is projected to be around 154,000 (*2), and due to the population concentration unique to urban areas, demand related to life events such as marriage and starting a new life continues to be generated.
Since opening our first store in Beijing in 2019, we have been operating for approximately seven years. Now, in order to further expand the recognition of I-PRIMO brand and provide high-quality products and services to even more customers, we have decided to open our third store in Beijing.

(*1) Published by the Beijing Municipal Bureau of Statistics
(*2) Announced by the Beijing Civil Affairs Bureau

◆A commercial complex featuring high-end foreign brands: Beijing China World Mall

China World Mall is a luxury commercial complex located in the heart of Beijing's Central Business District (CBD), one of the city's leading business areas. With direct access to the Guomao subway station, it boasts high convenience and is known as a leading commercial hub in Beijing, housing over 400 stores including international luxury brands and sophisticated lifestyle brands.

◆Comment: Naoki Sawano, President and CEO Primo Global Holdings Co., Ltd.

Since opening our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012, mainland China in 2016, and Singapore in 2022. We aim to make further progress by continuing to open stores overseas.
We aim to provide our overseas customers with not only the "high product quality that is consistent with Japanese standards" of the I-PRIMO brand, but also "memorable shopping experiences that will last a lifetime" through "attentive service and hospitality."

◆ Bridal ring specialty store "I-PRIMO"

Finally, find that one special ring on your left ring finger, the one you've always longed for—a ring that you can truly call destiny. We are a bridal ring specialty store boasting one of the largest service areas in Asia. We offer over 220 designs, use only diamonds that meet our strict standards, and each ring is meticulously crafted by skilled artisans. We offer a "Personal Hand Diagnosis®" to help you find the perfect ring, and lifetime maintenance is free. It is our pleasure to be a part of the story of your lives together.

https://www.iprimo.jp/

◆ Store Overview of "I-PRIMO Beijing China World Mall Store"