Promoting Global Talent Development – Conducting Training Programs in Japan for Overseas Employees –

Primo Global Holdings Co., Ltd. conducted training in Japan for its overseas employees with the aim of improving customer service quality in its overseas operations and enhancing the brand value of the entire group.

◆ Initiatives to develop human resources to support overseas business

At our company, we are committed to human resource development as one of the important management foundations supporting the growth of our overseas business. In April 2026, employees from our Singapore office came to Japan, and in June, employees from our Taiwan office came to Japan. At I-PRIMO Ginza flagship store, Japanese employees acted as instructors, conducting training tailored to their respective job duties and training needs.

This training program aimed to deepen participants' understanding of customer service techniques and the company's/brand's philosophy, as well as to facilitate the exchange of opinions on market conditions and customer needs at each location.
Direct interaction between employees in Japan and overseas offices fostered mutual understanding and knowledge sharing across countries and regions, leading to strengthened collaboration throughout the group. Furthermore, the exchange of views on the competitive environment in each market provided valuable insights and learning opportunities for the Japanese side.

◆Reaffirming shared values across all locations

During the training, participants listened attentively and demonstrated a sincere attitude of trying to understand each point. The Japanese employee who served as the instructor commented, "Even though we may be from different countries and regions, the mindset of being close to our customers and our pride in our brand are the same," making it an opportunity to reaffirm the group-wide values that are rooted in each of our locations.

◆Regarding the future

Going forward, we will continue to promote talent exchange and development across countries and regions, and share knowledge throughout the entire group, with the aim of further improving the quality of customer service and enhancing our global brand and corporate value.