“I-PRIMO Shenzhen Bay MixC Store” opens in Shenzhen, Mainland China on Thursday, June 18th

Primo Global Holdings Co., Ltd., which operates 135 bridal ring specialty stores in Japan and other Asian countries, will open its third store in Shenzhen, China, "I-PRIMO Shenzhen Bay MixC Store," at the upscale commercial complex "Shenzhen Bay MixC" in Shenzhen, China, on Thursday, June 18th.

◆ Increasing awareness of I-PRIMO brand

Shenzhen is one of the major cities in mainland China, alongside Beijing, Shanghai, and Guangzhou. Driven by a concentration of technology industries and an influx of young people, it has grown into a city with a population of approximately 18.25 million (*1). The average age is around 32, indicating a high proportion of young people, and it is characterized by a large population of people of marriageable age. With approximately 120,000 marriages per year (*2), it is an attractive area for the bridal jewelry market.
Through this new store opening, we aim to further increase awareness of I-PRIMO brand and provide high-quality products and services to even more customers.

(*1) 2025, Shenzhen City Statistics Bureau
(*2) 2025, Shenzhen civil political situation

◆A commercial complex featuring high-end foreign brands: Shenzhen Bay MixC

Shenzhen Bay MixC is a large-scale, upscale mixed-use commercial complex with cultural facilities. It houses a concentration of high-end international brands, attracting affluent customers and young affluent individuals. Furthermore, its excellent transportation access, directly connected to multiple subway lines (Lines 2, 11, and 13), positions it as one of China's leading luxury commercial hubs.

◆Comment: Naoki Sawano, President and CEO Primo Global Holdings Co., Ltd.

Since opening our first overseas store in Taiwan in October 2007, we have expanded our store network to Hong Kong in 2012, mainland China in 2016, and Singapore in 2022. We aim to achieve further growth through continued overseas expansion.
We will continue to offer our overseas customers, as well as I-PRIMO brand, "high product quality that meets Japanese standards," and "a shopping experience that will be a lifelong memory" through "meticulous service and hospitality."

◆ Bridal ring specialty store "I-PRIMO"

Finally, find that one special ring on your left ring finger, the one you've always longed for—a ring that you can truly call destiny. We are a bridal ring specialty store boasting one of the largest service areas in Asia. We offer over 220 designs, use only diamonds that meet our strict standards, and each ring is meticulously crafted by skilled artisans. We offer a "Personal Hand Diagnosis®" to help you find the perfect ring, and lifetime maintenance is free. It is our pleasure to be a part of the story of your lives together.

https://www.iprimo.jp/

◆ Store Overview of "I-PRIMO Shenzhen Bay MixC Store"