I-PRIMO Hangzhou Westlake 66 Store opens on Tuesday, April 28th in Hangzhou, Mainland China

Primo Global Holdings Co., Ltd., which operates 134 bridal ring specialty stores in Japan and other Asian countries, will open "I-PRIMO Hangzhou Westlake 66 Store" on Tuesday, April 28th, in "Hangzhou Henglong Plaza (Westlake 66)," a luxury commercial facility opening in Hangzhou, People's Republic of China.

◆ Increasing awareness of I-PRIMO brand

Hangzhou is the capital of Zhejiang Province and is one of China's leading growing cities, with a population of approximately 12.7 million (※1) by the end of 2025. Located about an hour from Shanghai by high-speed rail, it is known as a city that attracts consumers with a keen interest in fashion and lifestyle. With approximately 65,000 marriages (※2) in 2024 and disposable income levels comparable to first-tier cities like Guangzhou and Shenzhen, it is an attractive bridal market.
Through this new store opening, we aim to further increase awareness of I-PRIMO brand and provide high-quality products and services to even more customers.

(*1) Published by Hangzhou City Statistics Bureau
(*2) Announced by the Hangzhou Civil Affairs Bureau

◆A commercial complex featuring high-end foreign brands: Hangzhou Henglong Square (Westlake 66)

"Hangzhou Henglong Square (Westlake 66)" is located in the heart of Hangzhou, close to the World Heritage sites of West Lake and the Grand Canal. As a commercial complex featuring luxury brands, it is expected to become a new landmark in the city.
Furthermore, its direct connection to Wulin Square Station, which is served by subway lines 1 and 3, makes it easily accessible, and a large number of visitors are expected.

◆Comment: Naoki Sawano, President and CEO Primo Global Holdings Co., Ltd.

Since opening our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012, mainland China in 2016, and Singapore in 2022. We aim to make further progress by continuing to open stores overseas.
We aim to provide our overseas customers with not only the "high product quality that is consistent with Japanese standards" of the I-PRIMO brand, but also "memorable shopping experiences that will last a lifetime" through "attentive service and hospitality."

◆ Bridal ring specialty store "I-PRIMO"

Finally, find that one special ring on your left ring finger, the one you've always longed for—a ring that you can truly call destiny. We are a bridal ring specialty store boasting one of the largest service areas in Asia. We offer over 220 designs, use only diamonds that meet our strict standards, and each ring is meticulously crafted by skilled artisans. We offer a "Personal Hand Diagnosis®" to help you find the perfect ring, and lifetime maintenance is free. It is our pleasure to be a part of the story of your lives together.

https://www.iprimo.jp/

◆ Store Overview of "I-PRIMO Hangzhou Westlake 66 Store"