"I-PRIMO" introduces overseas model wedding rings exclusively at its Ginza flagship store.

Primo Global Holdings Co., Ltd. has newly released a new variation of the wedding ring "Fortuna" under its bridal ring brand "I-PRIMO (I-PRIMO)," which is currently available in overseas markets, exclusively at its flagship Ginza main store.

Based on the needs and market characteristics of customers in each region identified through store operations in Japan, mainland China, Taiwan, Hong Kong, Singapore, and Malaysia, "I-PRIMO" is expanding its product lineup globally.

The newly released design meets overseas demand for wide, glamorous rings by adding the ring width to the existing "Fortuna" design and adding diamonds, which has been well received by many customers in overseas markets. By launching at our flagship store in the Ginza area, which attracts many customers both domestically and internationally, we will expand our product lineup and strengthen our response to inbound demand.

We will continue to promote global product development and store expansion, striving to enhance brand value.

Fortuna (I-PRIMO brand website)