Malaysia's first store, "I-PRIMO SEIBU The Exchange TRX," opens on Friday, June 5th.

Primo Global Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Naoki Sawano), which operates bridal ring specialty stores in Japan and other Asian countries, will open its first store in Malaysia, "I-PRIMO SEIBU The Exchange TRX," at "SEIBU The Exchange TRX" in Kuala Lumpur, the capital of Malaysia, on Friday, June 5th.

◆Entering Malaysia, a growing market in Southeast Asia

Malaysia has a population of approximately 34 million (*1) and approximately 190,000 marriages per year (*2). While adjacent to Singapore, it boasts excellent cost competitiveness, a stable economic base, and well-developed infrastructure. Furthermore,
In recent years, the middle and upper income classes have expanded due to rising household incomes, and the bridal jewelry market is expected to grow along with increased purchasing power.
(*1) Malaysian population (2025): Department of Statistics Malaysia
(*2) Number of marriages in Malaysia (2023): Department of Statistics Malaysia

◆SEIBU The Exchange TRX, a commercial complex featuring high-end foreign brands.

SEIBU The Exchange TRX is a luxury department store located within The Exchange TRX, a large commercial complex situated in the international financial center of central Kuala Lumpur.
Given the stable demand for marriages in urban areas, the high affinity with customers seeking high-value bridal jewelry, and the environment where customers compare and consider foreign luxury brands before making a purchase, we determined that this location is the optimal place to open a store for "I-I-PRIMO" to enhance brand recognition and value.

◆Comment: Naoki Sawano, President and CEO Primo Global Holdings Co., Ltd.

Since opening our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012, mainland China in 2016, Singapore in 2022, and now Malaysia. We aim for further growth by continuing to open stores overseas.
We will continue to offer our overseas customers, as well as I-PRIMO brand, "high product quality that meets Japanese standards," and "a shopping experience that will be a lifelong memory" through "meticulous service and hospitality."

◆ Bridal ring specialty store "I-PRIMO"

Finally, find that one special ring on your left ring finger, the one you've always longed for—a ring that you can truly call destiny. We are a bridal ring specialty store boasting one of the largest service areas in Asia. We offer over 220 designs, use only diamonds that meet our strict standards, and each ring is meticulously crafted by skilled artisans. We offer a "Personal Hand Diagnosis®" to help you find the perfect ring, and lifetime maintenance is free. It is our pleasure to be a part of the story of your lives together.

https://www.iprimo.jp/

◆ Store Overview of "I-PRIMO SEIBU The Exchange TRX"

https://iprimo.my/