Our Business at Primo Global Holdings
Bringing our customers’ heartfelt wishes to life through bridal jewelry.
The Group is based in Japan and operates internationally. It consists of eight companies in total: the Company, six consolidated subsidiaries, and one equity-method affiliate.
Excluding the equity-method affiliate, the Group’s business is divided into two segments, Domestic Business and Overseas Business, with each segment engaging in the sale and procurement of bridal jewelry in its respective region.
Based on the corporate philosophy of “Making PRIMO (the best) dreams into PRIMO (supreme) happiness,” the Group goes beyond simply selling bridal jewelry as a product and places at the core of its business supporting customers’ wishes and giving them lasting form as lifelong mementos.
Because a bridal ring is a cherished symbol for a lifetime, we value the time you spend choosing it in our stores.
Bridal jewelry is an important symbol of marriage, one of life’s significant milestones.
Because of its significance, customers typically visit our stores in person and carefully consider factors such as design, comfort, and budget before making their selection. Our mission is to provide customers with the best possible purchasing experience.
To support this, the Group has built an extensive store network in Japan and overseas.
Exceptional shopping experience worldwide
Our Group entered international markets in 2007 with our first overseas business in Taiwan and has since expanded to Hong Kong, mainland China, and Singapore. This network enables us to deliver a memorable and personalized purchasing experience to customers worldwide.
Total Stores Worldwide
136
Stores
-
Japan
87
-
Mainland China
26
-
Taiwan
17
-
Hong Kong
5
-
Singapore
1
*As of the end of April 2026
Our two unique brands:
I-PRIMO and LAZARE DIAMOND
Our Group offers two distinctive brands: I-PRIMO and LAZARE DIAMOND.
Each brand has its own unique image and product concept, enabling us to respond to our customers' diverse needs with tailored services and pricing.
Great shopping experiences begin with great service.
That’s why we invest in our people.
We place a strong emphasis on training our people to maintain high-quality product proposals and personalized customer service.
Through our unique training program, Primo College, we enhance employees’ abilities based on three pillars: Mind (attitude and spirit), Knowledge, and Skills. This enables us to deliver high-quality customer service while ensuring efficient store operations. In particular, recognizing the value of employees with extensive customer service experience, we create an environment where women can thrive in the long term, thereby increasing employee tenure.
