"LAZARE DIAMOND" introduces new wedding rings inspired by the themes of "time" and "travel."

Primo Global Holdings Co., Ltd., Ltd. has launched two new wedding rings, "GCT" and "TRANSIT," under its diamond jewelry brand "LAZARE DIAMOND" in stores nationwide starting in May 2026.

"LAZARE DIAMOND," considered one of the world's top three diamond cutter brands, is a diamond jewelry brand originating in New York with over 100 years of history. Its high-quality diamonds, which sparkle in seven colors, are also known as "The World's Most Beautiful Diamond®."

The new products, "GCT" and "TRANSIT," feature designs inspired by the iconic Grand Central Terminal in New York City, with themes of "time" and "travel." They were developed with the aim of enhancing the brand value of "LAZARE DIAMOND" and expanding its product lineup.

By combining state-of-the-art forging technology and precision machining with the meticulous handiwork of skilled craftsmen, we aim to achieve both three-dimensional forms and delicate details. Furthermore, by offering multiple design variations, we will meet the diverse needs of our customers and enhance their satisfaction.

GCT

TRANSIT