Since launching our first overseas operation in Taiwan in May 2007,
the Group has steadily expanded its international business.
Since launching our first overseas business in Taiwan in May 2007, our group has steadily expanded its overseas operations. Our high-quality bridal jewelry and meticulous Japanese-style customer service are key selling points for overseas customers, allowing us to differentiate ourselves from local competitors by selling products at the same price level as in Japan. Currently, we operate in mainland China, Taiwan, Hong Kong, Singapore, and Malaysia, and in each of these regions, we are pioneers in business development ahead of other Japanese bridal jewelry specialty stores.
Expanding overseas business through the promotion of a unique model
As a fundamental policy, the Group leverages the business model it has established as a leading player in Japan to deliver the same exceptional customer experience and product lineup overseas. At the same time, store and advertising strategies are localized, adopting the most suitable approach for each region, resulting in a differentiated market position. After building a solid business foundation in Taiwan and Hong Kong, the Group has expanded its operations into mainland China and Southeast Asia by leveraging its accumulated know-how and human resources.
I-PRIMO Suzhou Center Mall Store in Suzhou, China
