Making the Best Dreams into Supreme Happiness
Since our founding in 1999, our company has planned and sold bridal jewelry under the management philosophy: “Making the best (PRIMO) dreams (wishes) into supreme (PRIMO) happiness (a shape)."
At our company, while simultaneously hiring employees as if they were rough diamonds and taking a long-term perspective in refining their individual abilities, we aim to build an organizational structure in which everyone can make a lively and active contribution through their work. In 2017, our company was awarded the highest rating of “Eruboshi” established by the Ministry of Health, Labor and Welfare in recognition of our efforts to promote the success of our female colleagues, but we will continue to enrich all of our human resources, while together supporting each and every one of our customers.
The Theme of 2018 is “The Evolution of Our Brand Concepts”
In 2018, we will further refine our brand concepts so that both our “I-Primo” and “Lazare Diamond” brands can express their individual appeal more captivatingly to customers than ever before. We want these brands to continue evolving through the development of stores in which customers can sense each brand's worldview, by creating new products to cherish for a lifetime, and much more, with the ultimate goal of developing our “I-Primo” and “Lazare Diamond” brands as ones that enjoy the support of more customers than ever before.
Brands that Accompany Our Customers Through a Lifetime
The pace of change in customers’ values and lifestyles is accelerating each year. It is not uncommon for customers to compare products online before visiting the store, or even to purchase bridal jewelry online. As a bridal jewelry specialty store that operates more than 80 branches across Japan, from 2018 we will also implement our omnichannel system through which customers can collect their purchase in-store across the country in order to enhance customer convenience by offering products that can be ordered “anytime, anywhere.” To further increase the number of contact points with customers, not only for the purchase of bridal jewelry but also for other key milestones in their lives, we will continue to respond to requests for after-purchase care and maintenance, along with anniversary and other commemorative jewelry.
100 Stores Worldwide, and Beyond
More than a year has passed since we opened our first store in Shanghai, China, and, with our business growing steadily, we have established a store network that has reached more than 100 stores worldwide. Mainland China is an important market for our company as a site of further growth, and I am extremely proud that our company is able to nurture employees, not only those based in our group headquarters in Japan, but also those transferred from Taiwan and Hong Kong who have been leaders through their hard work in their respective areas, who are able to work globally as a team.
Building on our strength as a company that offers “Japanese-style personalized customer service” by paying close attention to our customer’s feelings, we will continue to expand our business further both in Japan and overseas. In 2018, I will continue working hard with my colleagues throughout the Primo Group to make this year the one in which, together , we finish laying the foundations for our company’s future.
We would like to express our sincere appreciation to our customers and stakeholders for all of their support and we humbly ask for their guidance in the future.