“On the ring finger of my left hand, I have been longing for the one and only ring that I can call my destiny.” A bridal ring specialty store that boasts one of the largest sales reaches in Asia. With a lineup of over 220 designs, each piece is meticulously finished by skilled craftspeople using only diamonds that fulfill the strictest standards. Our unique Personal Hand Diagnosis® helps you find a ring that truly fits, and we also provide lifetime maintenance free of charge. It is our pleasure to be a part of your life story.

As one of the world’s premiere diamond cutters, Lazare Kaplan pursued the ideal diamond cut to create diamonds that sparkle with all seven colors of the rainbow. As one of the top-three diamond cutting brands in the world, we are proud to have achieved the ideal cut that Kaplan pursued with LAZARE DIAMOND, acclaimed as “The World's Most Beautiful Diamond®” because of its unusual radiance. We use only conflict-free diamonds, and the brilliance of LAZARE DIAMOND, with over 100 years of history and sophisticated New York polish and beauty, makes it the choice of the most discerning customers.

Primo Japan is a distributor of LAZARE DIAMOND throughout Japan.