On July 28th this year, we opened our new store location, I-PRIMO HKRI Taikoo Hui Store, in Shanghai, China, bringing the total number of stores overseas to eighteen. The opening of the I-PRIMO HKRI Taikoo Hui Store also marks a special milestone for Primo Japan. Over the past eighteen years since our founding in 1999, we have established 100 stores across Japan and overseas. Our newest I-PRIMO HKRI Taikoo Hui Store brings the grand total to 100 stores.

 

The store is located in HKRI Taikoo Hui, a large commercial complex in the center of Shanghai that occupies a site with a total area equaling seven Tokyo Domes and which opened in May 2017. Inside the mall, a glass ceiling covers a central atrium built to bring light to the lower floors. There are also many brands that are entering the Chinese market for the first time with their HKRI Taikoo Hui store locations, which has made the complex a hot destination for women who want to be among the first to check out these new brands.

On July 28, 2017, at an event celebrating the opening of our 100th store, we invited Lin Yun, the young and up-and-coming Chinese actress who has recently become very popular, to actually experience choosing an I-PRIMO ring. Speaking after the experience, Lin Yun remarked, “It’s not only the sparkling diamonds, of course, but also the rich variety of ring designs that are so beautiful. It was a special feeling to experience such attentive customer service, which is characteristic of Japan. ” Lin Yun wore a special I-PRIMO tiara, along with her chosen ring, and posed for photos with a smile. 

Afterwards, we had a low-key ceremony and commemorative photo shoot with our staff and women selected from the general public.

When President and Representative Director Naoki Sawano opened the event, he said, “We are very happy to reach 100 stores with Shanghai as the gateway to mainland China. However, to look at this another way, this is simply another ‘milestone’ as we continue to strive to help many customers, one couple at a time, to achieve happiness.”