Primo Japan supports customers in making the purchase of a lifetime. To offer such support, human resources who not only have the required knowledge and presentation skills as professional salespeople, but who can also earn customers’ trust are indispensable. Primo Japan was recently recognized in WWD Japan’s latest ranking of the “Best Companies to Work for in the Fashion Industry”, where we were ranked 3rd overall, and 1st in the “Long-term Human Resources Training and Development” category, no doubt for our continuing efforts through our “Primo College” training program to cultivate attractive and engaging human resources that personify our company philosophy of “Making the best dreams into supreme happiness”.
Primo College focuses on the three pillars of “Mind”, “Skill” and “Knowledge”. Among these, “Mind” signifies our efforts through this original training program to cultivate human resources who put customers at ease through Primo Japan’s renowned customer service so that they feel happy about making the purchase of a lifetime. In 2017, we extended our “Mind” training to a ten-year program to cultivate “responsiveness” in our employees not only through their extensive customer service experience but also by reinforcing ways of thinking and feeling that enable and empower them to respond in the best way for each customer they serve.
A major feature of Primo College is that training themes are divided according to the year of joining the company, and training content is provided according to each year.Starting in 2019, we will be able to flexibly respond to the training environment by combining the group training with the e-learning system.We understand the importance of being a single person according to the length of employment, not the position or age, and obtain a variety of opinions and ideas to foster a spirit of being close to customers.
From our company philosophy of “Making the best dreams into supreme happiness”, we always approach each one of our customers’ feelings with sincerity and sensitivity, an approach that can never be explained in a manual because each customer requires a highly personal style of care and hospitality. Through “Primo College”, we will continue cultivating human resources who are able to make our customers’ dreams a reality with sensitivity and understanding.