Primo Japan Co. Ltd. will begin a new in-store collection service for purchases made through our e-commerce site starting in January 2018 at each of our 69 I-PRIMO stores nationwide, along with 14 Lazare Diamond Boutiques. We have already introduced home delivery service (for purchases made both online and in-store), and also provide customer support for purchases at all store locations, regardless of location of purchase. With the addition of our in-store collection service, we will achieve full realization of an omnichannel sales system.

 

Working for Total Customer Convenience

As a bridal jewelry specialty store, we primarily offer engagement and wedding rings sold through our “select order style” (“made-to-order manufacturing”). However, in response to diverse customer needs (“I can’t fit a consultation into my schedule”, “We can’t go together to the store a second time”, “We are in a long-distance relationship, so we would like to purchase and collect the rings at different store locations”, etc.), we have made improvements to our service each time. We have had an increasing number of opportunities to hear from men in particular about the things they are most concerned with, such as “I’m living with my girlfriend, but I want to make this a surprise,” or “I want to receive clear explanations and advice in consultation with a professional salesperson when collecting the ring.”

Working to Achieve Lifetime Value through Omnichannelization

While continuing to improve our store network, which has expanded to 43 cities and prefectures, along with our e-commerce business, which continues to grow by double digits each year, looking to the future, we will pursue LTV (Lifetime Value) as "brand that accompanies our customers through a lifetime”. Strengthening our connection with customers by not only providing after-purchase consultations and care such as cleaning and maintenance of rings, but also offering anniversary jewelry to commemorate important milestones, we hope to give customers the impression of our brand as friendly and approachable, available to them anytime, anywhere, as we continue to support them in the most precious moments of their lives.

 

*“First” means here that, based on in-house research, this is the first attempt among all jewelry specialty retail stores operating more than 10 stores nationwide and that rank in the top 20 in terms of sales.