Primo Japan announces that I-PRIMO Shin Kong Mitsukoshi Tainan Place Ximen Store reopens in Tainan (Taiwan) on Saturday, August 1.

◆Shin Kong Mitsukoshi Tainan Place Ximen Store: Tainan’s popular department store

Tainan City is the second largest city, after Kaohsiung City, in southwestern Taiwan. With is numerous historic sites that remain alongside its modern cityscapes, Tainan is sometimes called “the Kyoto of Taiwan”. Alongside the tourism industry, this special municipality is also famous for its large number of bridal photography studios. Shin Kong Mitsukoshi Tainan Place Ximen Store prides itself on its ability to attract large numbers of Tainan shoppers. In addition to its image as a long-established luxury department store patronized by shoppers of all ages, Shin Kong Mitsukoshi Tainan Place Ximen also has a reputation for appealing to the younger, more urbane demographic in their 20s, 30s and 40s. There are also many jewelry brand stores that have opened here, attracting many customers each day, including those shoppers looking for bridal jewelry.

◆The bridal jewelry specialty store offering a chic customer service space

As of June 2020, Primo Diamond Taiwan Inc., the wholly owned subsidiary of Primo Japan Inc., operates a total of 11 I-PRIMO bridal jewelry specialty store locations throughout the whole of Taiwan. The I-PRIMO Shin Kong Mitsukoshi Tainan Place Ximen Store opened in October 2014. After six years in operation, the store continues to achieve increased sales each year, making it a driving force behind sales in the Taiwanese market. With this renewal, we remodeled the store design, revamped our in-store displays, and changed the store layout to give customers a better view of the store interior. The result is a sophisticated customer service space that is unique among bridal jewelry specialty stores. In this serene space, perfectly suited to making a once-in-a-lifetime purchase, we provide more of our customers with our signature “Japanese-style customer service” that has come to be so highly valued in Taiwan.