Primo Japan announces that I-PRIMO Big City Hsinchu Store reopens in Hsinchu (Taiwan) on Friday, August 9.

Primo Diamond Taiwan Inc., a wholly owned subsidiary of Primo Japan Inc., operates a total of 11 I-PRIMO brand bridal jewelry specialty stores throughout Taiwan as of July 2019. Located between Taipei and Taichung, Hsinchu is home to 450,000 people. SOGO Hsinchu Big City is a popular department store known for its ability to attract many customers, and is packed everyday with shoppers. The I-PRIMO Big City Hsinchu Store opened in April 2012 and has grown into one of our leading sales outlets in Taiwan. The newly renovated store will re-open in the same location to capitalize its brand recognition as a jewelry brand among customers who have come to the Jewelry Floor to shop.

 

The new store design is based on the concept of offering our customers “Japanese-style customer service”, which has proven to be of high value in Taiwan so far, and aims to allow customers to relax and enjoy making this “once in a lifetime purchase”.