On Thursday, March 1, 2018, Primo Japan is opening its I-PRIMO Tokushima Store in Tokushima city, Tokushima Prefecture.

Combining our nationwide store network (offline) with our e-commerce business (online), which continues to grow at an annual rate of over 20%, we at Primo Japan have made it so that our customers can select products anytime, anywhere. We excel at providing customers who are thinking of getting married with convenience, security, and peace of mind through our personalized, detail-oriented customer support that always considers the customer's own point of view. Our main brand, "I-PRIMO", already has stores in 43 prefectures nationwide and we aim to expand our market share further into the few areas that remain.

As part of this effort, we have decided to open a new store in Tokushima Prefecture, our only blank area in Shikoku. The "I-PRIMO Tokushima Store" will be located a newly built large-scale shopping center, which opened in 2017 in a more suburban area along a main road about 10 minutes by car from Tokushima Station. With a number of wedding venues also located in the local area, we can expect greater brand awareness among customers who are considering marriage.

By establishing a new store in Tokushima City, the gateway from Kobe and Osaka to Shikoku, we aim to improve I-PRIMO brand recognition not only in Tokushima Prefecture but across Shikoku, as well. At the same time, we will continue to do our utmost to respond to our customer's needs and requests in order to help even just one more couple find happiness.