I-PRIMO Omotesando Store to Open on August 25, 2017

I-PRIMO Omotesando Store will open a new street front location among the many cafés, fashion and brand stores, bridal boutiques and more on the main avenue of Omotesando. The store is just a minute’s walk from the Jingumae crossing, which is in the middle of Shibuya and Harajuku, both areas that are consistently at the vanguard of new trends.

 

For the past two years, our company has actively promoted the opening of new stores in the local cities and suburbs in the greater Tokyo metropolitan area, but we identified a gap in our presence in the major commercial area stretching from Shibuya to Omotesando. In order to further increase our market share in Tokyo, we have selected this location because of its continuing commercial development and expansion. The surrounding area is convenient because it is accessible by multiple railways and subway lines and it is always crowded with shoppers regardless of the day of the week.

 

The store’s street front location offers good visibility of the store’s façade, so we anticipate attracting couples shopping in the Omotesando area for bridal jewelry. We also expect to increase brand awareness among those shoppers who have made special trips to shop in this area, which will likely lead to more customers visiting this store and our stores elsewhere in the future.

 

As a store in which our customers can experience I-PRIMO’s new “Fortune Diamond” design concept, the I-PRIMO Omotesando store has been created with the utmost care and attention to detail both within the interior space and also the store’s exterior. The display window at the entrance expresses the “Fortune Diamond” worldview full of happiness and hope for the future. The store interior offers a bright and comfortable space in which customers can relax and enjoy choosing their wedding rings.