PRIMO JAPAN announces that the I-PRIMO Tsim Sha Tsui The ONE store will relocate and reopen on Friday, August 18, 2017 at The ONE, an all-in-one retail complex in Kowloon (Hong Kong).

Primo Diamond Hong Kong Ltd., a wholly owned subsidiary of Primo Japan Inc., operates 4 I-PRIMO brand stores that specialize in bridal jewelry within the greater Hong Kong area (as of July 18, 2017). In Hong Kong, advertising promotions both online and offline, along with the expansion of our store network and efforts to further strengthen our human resources have been successful, and revenue from our Hong Kong business in the fiscal year ending December 2016 grew by double digits year on year. We are therefore aggressively expanding the market share of our I-PRIMO brands in Hong Kong.

 

The I-PRIMO Tsim Sha Tsui The ONE store is celebrating its fourth anniversary since first opening in August 2014. As a large, 23-storey tower commercial facility with 140 stores, The ONE attracts a large number of customers. In order to engage and accommodate more customers than ever before, we have relocated and refurbished the I-PRIMO store, expanding the previous shop floor area by approximately 60%, which takes the total sales area from about 45 square meters to about 74 square meters. We have also renewed the store design to incorporate I-PRIMO brand’s “Fortune Diamond” concept and worldview. As a result, customers visiting the store can relax and enjoy our products and services in an atmosphere steeped in the “Japan Quality” they have come to expect from our brand.