PRIMO JAPAN announces that I-PRIMO Taiwan Shin Kong Mitsukoshi Taichung Zhonggan Store will relocate and reopen in Taichung City (Taiwan) on Friday, July 21

Taichung City has the third largest population in Taiwan behind Taipei and Kaohsiung. We already operate three stores in Taichung, but we expect to make further progress in developing our business in that area through integrated marketing activities such as TV advertising and billboard exposure.

 

The I-PRIMO Taiwan Shin Kong Mitsukoshi Taichung Zhonggan Store originally opened in 2011 on the second floor of Shing Kong Mitsukoshi Taichung Zhonggan department store. Located in the very heart of Taichung City, the store has long been successful. However, due to the recent change of floor plan at Shin Kong Mitsukoshi, all jewelry stores have been relocated to the fourth floor. Following this relocation, we have chosen a new, larger space (44 square meters) for the I-PRIMO Taiwan Shin Kong Mitsukoshi Taichung Zhonggan Store.

 

At the new I-PRIMO Taiwan Shin Kong Mitsukoshi Taichung Zhonggan Store, our customers can experience I-PRIMO’s signature ‘Fortune Diamond’ design concept in our relaxing store interior, with its comfortable seating and superior customer service from our courteous and knowledgeable staff who are available to assist in this once-in-a-lifetime purchase.