PRIMO JAPAN announces that a new I-PRIMO store will open in Nagoya city (Aichi prefecture) on Saturday, April 1. The I-PRIMO Nagoya Eki-mae Store will be located at ACROSS CUBE NAGOYA, a newly-built shopping arcade with only six-minute walk from JR Nagoya Station. I-PRIMO is the leading wedding jewelry brand with sixty-six stores in Japan followed by eleven in Taiwan, three in Hong Kong and two in Shanghai. 

The so-called “Mei-eki area”, which is spread around JR Nagoya Station, has been rapidly developed in recent years as one of two shopping destinations in Nagoya city. Since 2015, there have been several large-scale shopping buildings newly built and opened, along with the redevelopment in the north of JR Nagoya station, which is targeting the Chuo Shinkansen (a Japanese maglev highspeed train), scheduled to be opened in 2027. “Mei-eki area” hosts many global brand shops, including some luxury jewelry brands. We therefore believe that our I-PRIMO brand can develop brand awareness in potential customers in that area.

The I-PRIMO Nagoya Eki-mae Store is our second I-PRIMO store in Nagoya city, following to the I-PRIMO Nagoya Sakae Store (*1) in “Sakae area” which is another shopping district. In accordance with our great success in the first store, we believe that the I-PRIMO Nagoya Eki-mae Store can welcome more customers at the fifth floor of ACROSS CUBE NAGOYA, which is mainly targeting young women by hosting various shops, beauty salons and restaurants.

The I-PRIMO Nagoya Eki-mae Store provides customers an unforgettable experience when making this once-in-a-lifetime purchase. Surrounded by a relaxing atmosphere, as well as an elegant interior design, we offer wedding jewelry choices in semi-custom styles, which helps customers to find their ideal choices.

(*1) The I-PRIMO Nagoya Store has been changed its name to I-PRIMO Nagoya Sakae Store on March 1, 2017.