Primo Japan is pleased to announce a new TV commercial from our bridal jewelry brand I-PRIMO airing in selected areas from April 18, 2020.

This new TV commercial, featuring a moving original song “Proposal”, shows a simple, quiet “classic proposal” scenario that everyone dreams about, filled with all the joy and anxiety of a marriage proposal. Even without a showy surprise, the classic marriage proposal, with an engagement ring that symbolizes the desire to be “together forever”, provides a meaningful way to strengthen a couple’s connection and deepen their love.

Our company, which offers a range of “surprise proposal” plans, has gone back to the basics of the proposal itself in this commercial, presenting the proposal as a way to show that special person just how much they are loved. Presenting the moment that so many women of all ages have dreamed about, this commercial is sure to touch many viewers.

 

Since the opening of our I-PRIMO Kintetsu Kusatsu Store on February 21, 2020, Primo Japan now operates I-PRIMO brand stores in 45 prefectures throughout Japan. With this new TV commercial, we will expand our brand recognition further.