PRIMO JAPAN announces that a new I-PRIMO store will open at Da Yuen Bai Department Store in Taichung city on Saturday, March 11, 2017, as its eleventh store in Taiwan. I-PRIMO is the leading wedding jewelry brand with sixty-six stores in Japan followed by ten in Taiwan, three in Hong Kong and two in Shanghai.

PRIMO JAPAN made an entrance into Taiwan in 2007, Hong Kong in 2011, then Shanghai in 2015. Owing to the stable development of our overseas business, about 20% of our current sales are made from those three markets. To celebrate our tenth anniversary as well as to expand our business opportunities, we open a new store in Taiwan for the first time in the last two years.

Taichung city has the third largest population in Taiwan following to Taipei and Kaohsiung, which account for 2.77 million in January 2017. We have operated two stores in Taichung, however, we expect further progress in developing our business in that area by our integrated marketing activities such as TV advertisement and billboard exposure.

Da Yuen Bai Department Store, a modern shopping arcade, is facing the major shopping street “Taichung Gang Road”. Da Yuen Bai Department Store also hosts wide variety of shops, restaurants, and a cinema complex including some luxury jewelry brands, so that we believe that our I-PRIMO brand can develop brand awareness in potential customers.

The I-PRIMO Taichung Da Yuen Bai Store provides customers an unforgettable experience when making this once-in-a-lifetime purchase. Surrounded by a relaxing atmosphere, as well as an elegant interior design, we offer wedding jewelry with Japanese-style hospitality. Replicating our business model in Japan, we offer wedding jewelry choices in semi-custom styles, which helps customers to find their ideal choices.