Primo Japan Inc. (Head Office: Chuo-ku, Tokyo; Representative Director: Naoki Sawano), operator of Japan’s largest chain of bridal jewelry specialty shops, announces that a new tablet-based customer service support device, the Primo Interface Tool (“PIT”) will be introduced in customer service booths at all of its I-PRIMO stores beginning May 22, 2015 (Friday).

The Primo Interface Tool not only offers a way for customers to experience first-hand the sense of expectation and joy that is part of I-PRIMO’s new “Fortune Diamond” concept, but was also developed as a way to enable the bridal jewelry specialty shops to provide a new kind of customer service experience.
The Primo Interface Tool now makes it possible for customers to visually explore nearly 2,000 possible ring variations, based on a combination of approximately 150 bridal ring styles available in the stores, materials such as platinum and gold, and a variety of colored melee diamonds and other options. With this tool, customers will be able to gain a more precise picture of how their finished product will look before they place their orders.

 

Given a visual guide to diamond quality and the characteristics of each ring, customers gain a deeper understanding of the products, and can make their purchases with confidence and peace of mind. The Primo Interface Tool also offers a “wish list” function that allows the store to provide the customer with a list of the products they reviewed for future
comparison and consideration. Information on these wish lists is shared across all I-PRIMO stores, ensuring that even if a customer has moved or visits a different I-PRIMO store for some reason, staff will be able to provide immediate, seamless customer service that picks up where the customer’s previous visit left off.

 

I-PRIMO will continue to provide services and spaces that further enhance that one special moment for all marrying couples.