Primo Japan Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Hiroki Sawano) announces that broadcast of the third commercial in its series of “Surprise Proposal” advertisements for the I-PRIMO chain of bridal jewelry specialty stores. This commercial, titled “Surprise Proposal: Magic Version,” will begin airing on April 15, 2015 (Wednesday) in selected regions.

Production of this commercial began with a public, web-based search for men who were actually planning a surprise proposal, followed by auditions. Out of the many who applied, one lucky gentleman was selected to surprise his girlfriend with a proposal during a magic show, with the actual scene being filmed for the commercial, giving it an especially realistic level of emotion.