Primo Japan Inc. (Head Office: Chuo-ku, Tokyo; Representative Director: Naoki Sawano) announces that on July 4, 2014 (Friday) it will begin regional broadcasts of a new television commercial for its I-PRIMO bridal jewelry specialty stores. The commercials will feature the actress Anna Ishibashi in a story titled “Surprise Proposals: Movie Theater Version.” Ishibashi assists with a surprise proposal involving a real couple, and shows the actual proposal taking place at a movie theater prior to a preview screening. The recipient of the proposal is taken completely by surprise, and the commercial effectively conveys the thrill and emotion of a real proposal.