Primo Japan Inc. (Head office: Chuo-ku, Tokyo; Representative Director: Naoki Sawano), operator of bridal ring specialty shops, announces that on November 27 (Wednesday), its cross-company CSR project team Primo Ring Project held a volunteer relief program at the civic hall in Kesennuma, one of the regions affected by the Great East Japan Earthquake.

To date, Primo Japan Inc. has provided support following the Great East Japan Earthquake by donating funds and conducting disaster relief programs. During a project meeting held in October of the year before last, one project team member noted that we should focus not only on providing material support, but on emotional support, as well. The first project under this plan was held on November 30, 2011, and that led to a program that is even more extensive than last year’s.

 

We discussed conducting a follow-up program with the Akaiwa Children’s Center in Kesennuma, where the event has been held previously. In order to enable more children to join in the fun, we turned it into a joint Christmas party with three other nearby children’s centers. As usual, we donated Christmas ornaments that have been used at our stores, and held a pre-Christmas charity event where mothers joined their children in having fun decorating a Christmas tree and making mini trees. On the day of the program, our project team members also visited the region and spent time dancing and chatting with the approximately 200 parents and children who had gathered for the event.

 

Going forward, Primo Japan will continue to promote its social action programs through the Primo Ring Project.

 

 

■Outline of support activities

Date and time:	November 27, 2013
Place:	Kesennuma City Hall Medium Hall
Address:	Sasagaya 4-2, Kesennuma City, Miyagi prefecture
Target:	Children and their parents (200 participants) at Akaiwa Children's Center, Komori-cho Children's Hall, Oshima Children's Hall, Rikkyo Children's Hall
Contents:	Pre / Christmas events "A little early Christmas party" - Prepare for Christmas! ~ Christmas tree decoration, mini-tree making, present from Santa, commemorative photo shoot