In the November 2011 issue of Nikkei WOMAN, a business magazine for women (published October 6, 2011), a special feature titled “A Simple Day Planner Helped Me Change” included a piece about Emi Hariguchi, manager of the Mito branch of I-PRIMO, the chain of bridal jewelry specialty shops operated by Primo Japan Inc., and her techniques for making use of her day planner.