We express our deepest sympathy with those affected by the Tohoku Earthquake on March 11th, 2011 (Fri), and offer our sincere condolences to those who have lost their loved ones.

 

Primo Japan Inc. (Head Office: Chuo-ku, Tokyo; Representative Director: Naoki Sawano), which operates bridal ring specialty shops, has decided to make donation through the Japanese Red Cross Society to support those affected by the Tohoku Earthquake and to assist the reconstruction of the areas affected.

 

■Donation to Reconstruction Efforts for the Tohoku Area after the Earthquake

What We Do:	For each couple who have committed to make a purchase from March 19th to March 31st, we will donate 1,000 yen to the Japanese Red Cross Society. In addition, with the initiative of our Primo Ring Project promoting CSR activities, we will solicit a contribution from our employees, and make donation to the Japanese Red Cross Society.
Period:	March 19th, 2011 (Saturday) to March 31st, 2011 (Thursday)
Stores:	Bridal jewelry specialty chain I-PRIMO (56 stores nationwide and an online shop) Luxury diamond specialty chain Lazare Diamond Boutique (10 stores nationwide)
Donation to:	Japanese Red Cross Society

 

While our contribution may be small, we will continue to do our best to assist those in the affected areas in any way possible.
We sincerely pray for the rapid reconstruction of the affected areas.

 

■About the Primo Ring Project

We call our CSR activities, including social contribution programs, the “Primo Ring Project.” Through the “Primo Ring Project,” we carry out various activities with the support of those involved in Primo Japan Inc., including our customers, client companies, employees, and local communities to create one big RING of smiles by people sharing happiness.

 

We are especially committed to social contribution programs. The company-wide project team consists of five employees who voluntarily stepped forward from across the nation. They are taking the initiative in promoting activities. The project team was established in April 2008. The term of each project team member is one year. We recruit employees who have high aspirations for social contribution programs regardless of location and job title. Now in its third year, the current project team plans and performs a wide range of activities, helping social contribution programs spread increasingly throughout the company.