The “More Proposal Plan” is different from what couples do before they get married. It is a new way of proposing once again from husband to wife on the fifth, tenth, or other anniversary years.
In June 2009, I-PRIMO did a survey about “Memories of Your Marriage Proposal.” When asked, “Given the chance, would you re-do your marriage proposal?”, 54% of married women answered “Yes” or “Probably Yes”. For the question, “Do you have any regrets about your marriage proposal?”, 62% of married women answered, “I wanted a surprise or something a little more planned out.” We also asked married men the reason why they did not give their fiancée an engagement ring at the time; 43% of respondents said it was because of financial issues. From these results, we discovered that, even today with the so-called “konkatsu” (marriage seeking) boom still going, there were many married women who would re-do their marriage proposal once again if they could, as would many married men who could not realize their ideal proposal for various reasons the first time around.
H.I.S. will begin this campaign with “More Proposal in Maldives” as their first project. “More Proposal in Maldives” takes place in “Soneva Gili,” one of the resorts from the Six Senses Hotels Resorts Spas. (Six Senses was established following a gift that founder Sonu Shivdasani gave to his beloved wife, Eva.) All rooms are gorgeous suites, and guests get to stay in two-storey cottages raised above the water and located at the end of piers that reach out into the ocean from the island. As a special bonus, we have arranged for a private dinner served by a personal butler for couples on the “More Proposal Plan” to enjoy in a private gazebo one night during their trip. Even couples with small children can enjoy dinner without worrying. Such a romantic situation, surrounded by the sea and the sky full of stars, is sure to make saying the words of appreciation to each other, and the giving of a ring, easier to say than ever.
I-PRIMO, using its primary strength as a diamond specialty store, has gathered a selection of rings for their “More Proposal Ring Collection,” based on the choices of 311 married women selecting rings out of I-PRIMO’s most popular and beloved diamond rings. We hope that this selection will support the husband in choosing a ring for his wife.
【Outline of More Proposal】
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Travel product details: |
"More Proposs in Maldives 6 days" 364,000 yen - 525,000 yen * Separately airport usage fee, airport tax etc. are required separately |
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Departure date: |
Monday · Saturday of October 3 (Sat) 2009 to March 29 (Monday) of 2009 |
| Lodging: |
Sonevagiri By Six Senses (Villa Suite) |
| Airlines: |
Sri Lankan Airlines (Economy Class) ※ 8 days course available. (There is also a departure setting for 8 days course on Thursday) |
| Meals: | Morning 4 · Evening 1 |
| Tour conductor: | None (local staff) |
| Handling store: |
H.I.S. Avanti & Oasis 5 east Japan area (Shinjuku Grand Salon, Shibuya store, Ginza store, Tokyo Marunouchi store, Yokohama Minato Mirai store) |
| Dedicated URL: | http://www.his-wedding.com/south/propose/index.htm |
| Ring details: |
"More propose ring collection" 230,000 yen (including tax) ~ |
| Sales period: | Tuesday, August 11, 2009 - Saturday 20th March 2010 |
| Dealerships: |
8 I-PRIMO Kanto stores (Ginza main store, Shinjuku store, Tachikawa store, Yokohama Motomachi head office, Yokohama Bay Quarter store, Omiya head office, Chiba main store, Tsudanuma store) |
【Company Overview】
■Primo Japan Co., Ltd.
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Head office location: |
7-16-14 Ginza, Chuo-ku, Tokyo Ginza East Building 8F |
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Establishment: |
April 15, 1999 |
| Representative: |
Naoki Sawano |
| Capital: |
¥ 451.3 million |
| URL: |
Primo Japan Inc. operates a total of 68 stores throughout Japan and now Taiwan, which feature two brands targeted at marrying couples: I-PRIMO, a chain of bridal jewelry specialty stores; and the “Lazare Diamond Boutique,” a luxury diamond specialty store.
■HIS Co., Ltd.
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Head office: |
Shinjuku Oak Tower 29th Floor, 6-8-1 Nishi Shinjuku, Shinjuku-ku, Tokyo |
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Establishment: |
December 19, 1980 |
| Representative: |
Ara Hirabayashi |
| Capital: |
6,882 million yen (as of October 31, 2008) |
| URL: |
H.I.S. “Avanti and Oasis” (16 stores in Japan as of 2009 June) is the wedding specialty sector of H.I.S., a travel company with rich experiences and a long track record in overseas travel. H.I.S. “Avanti and Oasis” specializes in marketing and planning overseas weddings, offering a system in which a staff member is appointed to support customers throughout the entire experience, from the wedding ceremony to their honeymoon. They meet their customers’ needs and support custom, tailor-made weddings with the highest levels of integrity and customer service.