On November 4, 2008 (Tuesday), Primo Japan Inc. (Head office: Chuo-ku, Tokyo. CEO: Naoki Sawano), which operates Japan’s largest chain of bridal jewelry specialty stores, including our original brand I-PRIMO and all 64 stores of the specialist diamond cutting brand “Lazare Diamond Boutique, was certified with the “JJA Mark of Confidence.” In recent years, information for customers about making safe purchases from reliable vendors has been scarce. The “JJA Mark of Confidence” is a certification system that was established with the aim of securing consumer trust and peace of mind when buying jewelry. The certification is awarded to jewelers that satisfy all ethical criteria during a review by the JJA (Japan Jewelry Association). Now that we have received the “JJA Mark of Confidence,” we are able to guarantee our company’s reliability even more.
■Japan Jewelry Association
