Primo Japan announces that LAZARE DIAMOND BOUTIQUE Nagoya Sakae Store is reopening in Nagoya City, Aichi Prefecture on Friday, November 6.

◆From the Redevelopment of the Sakae Area Comes the New “BINO Sakae” Commercial Complex

The Sakae area around Nagoya Station is Nagoya’s major commercial and shopping district. Since 2017, redevelopment of the area has intensified with a series of tower condominiums and high-rise office buildings going up. With the opening of the new “BINO Sakae” commercial complex, managed by PARCO Co., Ltd., we are pleased to announce that we are relocating the LAZARE DIAMOND BOUTIQUE Nagoya Sakae Store. BINO Sakae’s prime location, just a minute’s walk from the Sakae Subway Station, and the facility’s selection of restaurants, showrooms, boutiques selling watches, fine jewelry and more, all centered on the theme of “Gourmet x Beauty”, allow us to appeal to our bridal customer base and approach potential new customers. With many luxury jewelry boutiques nearby, we can also expect to see customers shopping around for bridal jewelry.

◆“The World’s Most Beautiful Diamond®” in a Luxury Space

As a specialist distributors of Lazare Diamonds, authorized by the New York-based diamond-cutting brand Lazare Kaplan International Inc., we operate fifteen LAZARE DIAMOND BOUTIQUE store locations in Japan’s major metropolitan areas. In this new store location, we have adopted a fresh and contemporary design that nicely mixes modern sensibility and contemporary trends with the timeless values of Tradition, Quality and Reliability in which LAZARE DIAMOND prides itself. Inside the store, we have installed five spacious private booths where customers can relax while viewing “The World’s Most Beautiful Diamond®”, and have also renewed the design of our storefront to serve the needs of customers who want to browse our merchandise more casually.