Primo Japan announces that I-PRIMO Fukui Store is reopening in Fukui City, Fukui Prefecture on Saturday, September 26.

◆Increasing I-PRIMO Brand Awareness

Since it first opened in May 2003, our I-PRIMO Fukui Store has long been in operation at its street-front location along Chuo-dori on JR Fukui Station’s west side. We are now pleased to announce the relocation and renewal of The I-PRIMO Fukui Store in accordance with redevelopment plans for the front of Fukui Station. The new location is 15 minutes by car from JR Fukui Station, situated in a developing area designated by Fukui Prefecture centered on a major maintenance road. There are many wedding venues in the vicinity of the new store, making it a very good location for customers who are looking for bridal jewelry. Also, according to 2018 statistics*, the number of automobiles owned per 1,000 people in Fukui Prefecture is the 7th highest in the country, making Fukui Prefecture one of the leading “car societies” in Japan. The new store location, situated next to one of Fukui Prefecture’s busiest roads, has high visibility from the road, so we can expect to increase brand awareness among potential bridal customers.

◆Bridal Jewelry for the Memory of a Lifetime in a Spacious Store Interior

With this store relocation and renewal, we will change the layout of the store so that customers can see the store interior more easily. Installing a storefront made entirely of glass creates an elegant and sophisticated space. The store interior is designed to give a sense of openness, while also incorporating private consultation booths in which customers can choose a ring comfortably and with more privacy. Through our signature personalized support, in which we propose the most suitable jewelry options based on our customers’ requests, our customers can take their time choosing bridal jewelry that will become a lifelong memorial.

 

*As calculated by dividing totals from the Automobile Inspection & Registration Information Association’s “List of Owned Vehicles by Vehicle/Car Type” by “Population Estimates” produced by the Statistics Bureau, Ministry of Internal Affairs and Communications.