Primo Japan pleased to announce the launch of our flagship I-PRIMO Online Store on “Tmall”, the online shopping site run by the leading ecommerce company Alibaba Group.

◆Online Flagship Store Launch: High-quality rings to customers throughout China

Since opening our first store in Mainland China in Shanghai in July 2016, we have expanded to Hangzhou, Shenzhen, Beijing, Chengdu, Suzhou.Over the past four years of sales, the I-PRIMO brand has achieved a certain level of brand recognition, respected for our “superior product quality based on Japanese standards” and our “highly sensitive quality customer service” and so on, according to feedback from satisfied customers. In order to reach more customers, offering them further purchasing opportunities, we decided to expand into one of China’s largest e-commerce sites.

Although the rise of COVID-19 infections since February 2020 forced more people in Mainland China to stay at home, the increased demand for online purchasing has meant that the economic situation in China is beginning to show signs of recovery, and our sales in Mainland China are likewise recovering significantly. On the other hand, many customers still avoid going out, or cannot go to our stores due to continuing store closures in effect. By opening our online store on Tmall, we can continue to provide customers all over China with high-quality rings commemorating marriage, and also offer some products not available in our actual stores in Mainland China exclusively on Tmall.

 

◆”I-PRIMO” online shop in "Tmall" open on May 1st.　URL：https://i-primo.world.tmall.com/