Primo Japan announces that I-PRIMO Kintetsu Yokkaichi Store is reopening in Yokkaichi City, Mie Prefecture on Wednesday, March 18.

◆Kintetsu Department Store Yokkaichi : The Largest in Mie Prefecture

The I-PRIMO Yokkaichi Store opened in November 2003 and, after achieving strong sales for the past sixteen years, we are pleased to announce that the I-PRIMO Yokkaichi store has relocated and reopened inside the Kintetsu Department Store Yokkaichi. This new facility is conveniently located just a one-minute walk from Kintetsu Yokkaichi Station. Since 2018, it has undergone continuous, large-scale renovations, and now features many brand stores aimed at younger people in their twenties, thirties and forties. With numerous jewelry stores and other bridal-related services also located within the department store, we can expect many customers who are planning to marry to visit this new I-PRIMO location.

◆Presenting the Latest Store Design and Personalized Service

With this relocation and renovation, we have renewed our store design and displays, and have made changes to the store layout so that can see the store’s interior more easily. Immediately inside the 1F department store entrance, the new store’s location makes it highly visible to customers, so we designed a wider storefront to make entering the store easier. Offering each of our customers a premium selection of products tailored to their individual needs and our company’s acclaimed customer service and personalized support, cultivated in our unique “Primo College” training program offered to employees during their first ten years with the company, the I-PRIMO Yokkaichi Store is a place where customers can relax and enjoy choosing the bridal jewelry to commemorate the memories of a lifetime.