Primo Japan announces that I-PRIMO Kokura Store is reopening in Kitakyushu City, Fukuoka Prefecture on Friday, September 13.

◆For bridal jewelry to last a lifetime, a more spacious store interior

Through this relocation and renovation, we are creating a store layout that makes the store and displays easier to see. Four private booths inside the store have been redesigned based on customer feedback to create a space where choosing a ring is more comfortable and relaxing. Also, in addition to our main bridal jewelry product lines, we will also carry anniversary jewelry, such as necklaces. A mirror situated in the center of the store makes it possible to compare and select pieces while checking that they suit each individual customer’s unique proportions.

◆A sophisticated customer service space from bridal jewelry specialists

This relocation and renewal will feature new designs for both the store and displays, with changes to the store layout made to create a more relaxed space for customers to browse. By suspending the brand logo and widening the store entrance, the store is designed to improve visibility for customers and make it easier to enter the store. Also, in response to customer feedback, the store features private consultation booths separated by frosted glass to offer customers a calm space in which to make the purchase of a lifetime.