At Primo Japan, we are pleased to announce our participation in a food bank donation drive as part of the PRIMO RING PROJECT, our company-wide CSR initiative.
At I-PRIMO and Lazare Diamond Boutique, we offer customers who come to our stores a peaceful space in which to choose their special, once-in-a-lifetime ring, along with a complementary drink of their choice served in a glass. However, since April 2020, in order to put customer safety first, we replaced our usual drink service with drinks served in PET bottles as a preventative measure against the spread of COVID-19, which has resulted in an oversupply of drinks in our stores.
Consequently, we have sent the drinks originally planned to be served to customers from 88 of our stores throughout Japan to Second Harvest Japan, a foodbank service first established in Japan, donating approximately 43 boxes of drinks. Through Second Harvest Japan, these drinks will be delivered to children living in care facilities and to people who are facing economic hardship due to the COVID-19 crisis.
Primo Japan will continue our CSR initiatives going forward according to the current situation.
Second Harvest Japan