Primo Global Holdings Co., Ltd. is relocating its I-PRIMO Hanshin Department Kaohsiung Store in Kaohsiung, Taiwan, which will reopen on Wednesday, April 3.

◆Increasing Awareness of the I-PRIMO Brand

Kaohsiung is a city in southern Taiwan with a population of approximately 2.7 million people.* Primo opened the I-PRIMO Hanshin Department Kaohsiung Store in October 2010 as its second store in Kaohsiung and has continued operating in the same location, but decided to renovate the store design to increase awareness of the i-Primo brand and attract even more customers.

Hanshin Department, where the store is located, is a shopping center located in Kaohsiung that brings together many international brands, and since many other jewelry brands have stores there, we anticipate a positive effect from customers shopping around for bridal rings.

 

*) Source: Population statistics from the Ministry of the Interior, Taiwan

 

◆Comment: Naoki Sawano, President of Primo Global Holdings Co., Ltd.

Since developing our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012 and mainland China in 2016. As of the end of the fiscal period in August 2023, our overseas sales ratio has exceeded 50%, and we aim to make further progress by continuing to open stores overseas. In addition to the existing stores in mainland China, Taiwan, and Hong Kong, we opened our first store in Singapore in November 2022, and through fine service and hospitality and the I-PRIMO brand’s high Japanese standards of product quality, we intend to provide overseas customers with a wide range of purchases that will create the memory of a lifetime.