Primo Global Holdings Co., Ltd. is relocating and reopening its Lazare Diamond Boutique Ginza Flagship Store in Chuo-ku, Tokyo on Saturday, March 2.

◆Lazare Diamond brand to be newly promoted from the center of Ginza

The Lazare Diamond Boutique Ginza Flagship Store opened on Ginza Chuo-dori in 2003 and has been operating in the same location for about 20 years. Now we are relocating and reopening the store.*

The new location, Ginza Place, faces the Ginza 4-chome intersection, which is said to be the heart of Ginza and is lined with luxury brand stores. The Lazare Diamond brand will be newly promoted from this central location. Customers can also visit the store by elevator from the 1st basement floor of Ginza Place, which is directly connected to Ginza Station on the Tokyo Metro.

*Due to the relocation, the store will be closed from Monday, February 26 to Friday, March 1.

 

◆The world’s most beautiful diamonds in a luxurious space

Lazare Diamond Boutique is a specialty store that handles Lazare Diamond, a New York diamond cutting brand, and has 15 stores in Japan, with a focus on major cities. The new store employs a fresh design that perfectly mixes modern sensibilities and current trends with Lazare Diamond’s pride in its tradition, quality, and credibility. In addition to enabling customers to view “The World's Most Beautiful Diamond®” in a high-quality, calming interior that takes up an entire floor, we will also cater to the needs of those who wish to view our products in a relaxed atmosphere.

 

To commemorate the relocation and reopening, we will be holding a Grand Opening Fair from Saturday, March 2.