As I-PRIMO, the bridal ring specialty store operated by Primo Global Holdings Co., Ltd., celebrates its 25th anniversary in 2024, with the goal of creating a brand that resonates with all stakeholders and continues to be the customers’ choice, we have formulated a new tagline. We have also established a special page on our official website and a series of special movies called “Letters.” These take the form of letters from brides, grooms, craftspeople, and designers, and record the stories we have woven together with our customers through rings, while “I-PRIMO Sweet Stories” is a collection of stories about genuine treasures related to I-PRIMO rings. Both the movies and stories were released on Wednesday, January 10th. As I-PRIMO celebrates the 25th anniversary of its founding, we would like to express our sincerest gratitude to everyone involved with the brand. Going forward, we will strive to provide high-quality services that are close to the hearts of all our customers.

◆Sentiments invested in the tagline

In formulating this tagline, as a bridal ring specialty store founded in Japan, we have had discussions with various departments and external partners, including employees who have been with us since the beginning. Through these discussions, we have reaffirmed the values that I-PRIMO holds dear and developed this tagline to clarify the brand that we aim to be in the future. For I-PRIMO, which has been cultivated since the founding of Primo Global Holdings, the tagline expresses our hopes for others—to be the best brand for our customers, to generate happiness for those who receive a marriage proposal, and to be the best brand for partners in marriage—as well as our hopes for the rings themselves, which are infused with the spirit of our designers and craftspeople.

 

◆Message from Shuichi Fujie, President and Representative Director, Primo Japan Co., Ltd.

Thanks to the support of you all, here at Primo Japan Co., Ltd. we have worked hard to continually improve, and 2024 marks our 25th anniversary. We would like to express our sincerest gratitude to all our customers and business partners for the gift of their support and cooperation, which has been fundamental in enabling us to reach this significant milestone.

As we celebrate our 25th anniversary as a bridal ring specialty store founded in Japan, we have formulated a tagline that concisely expresses the sentiments and mission that we cherish, not just for couples who are celebrating the most incredible moment in their lives, but also for helping them achieve happiness. Thorough high-quality materials and an abundance of designs, our staff, who are skilled in personal support, will carefully listen to your wishes and provide you with a one-of-a-kind ring. With the thoughts invested in this new tagline close to our hearts, we would like to work with you all to create a bright future through bridal rings.

 

◆Special 25th anniversary web page

URL: https://www.iprimo.jp/iprimo_story/

　This page will be regularly updated with new videos and stories.

*Next update scheduled for mid-March.

◆“Letters” special movies

Bride/groom/craftsperson/designer

These documentaries have been created based on letters describing feelings for loved ones that are hard to put into words.

 

Groomedition:https://www.youtube.com/watch?v=IQWKhkb2TQc

 

Bride edition: https://www.youtube.com/watch?v=H-eqBMYTyFc

Craftsperson edition: https://www.youtube.com/watch?v=KU_S-vUoruc

Designer edition: https://www.youtube.com/watch?v=4WpCOIoAOjM

 

The bride and groom editions feature the couple from the popular YouTube channel “Shiba Wanko Seikatsu” (“Shiba Dog Lifestyle”), who proposed marriage with an I-PRIMO engagement ring. For this project, they summarized their feelings for each other in letters and on video.

　The following is a video called “I Proposed to My Beloved Girlfriend” and featuring the same couple.

https://youtu.be/3HmQLVR_3jY?si=vlikRUOrwc3aZvgp

 

 

◆“I-PRIMO Sweet Stories”

—A treasure unique in the world—

The stories featured here are true love stories infused with pure feelings like the diamonds that adorn a wedding or engagement ring, and received from customers who have actually purchased items from I-PRIMO.

We will release additional stories throughout the year, and we hope you enjoy the subtlety and detail of each one.

 

・The Firefighter and Orion
https://www.iprimo.jp/iprimo_story/story_01/

 

・A Ring Like a Bouquet
https://www.iprimo.jp/iprimo_story/story_02/

 

・The Family Initials
https://www.iprimo.jp/iprimo_story/story_03/

 

(ALL links are in Japanese only)