Primo Japan Co., Ltd, which runs the Japanese business of Primo Global Holdings Co., Ltd., has received the Advanced Award, an award bestowed to particularly progressive companies within Japan, at D&I Award 2023, which recognizes and awards companies for initiatives toward diversity and inclusion. This is the first time that a company in the bridal industry has won the Advanced award for three consecutive years.

◆Building an Inclusive Work Environment

Primo Japan has striven to create an inclusive environment where diverse human resources can actively participate as part of our diversity management, based on our corporate philosophy of "Making PRIMO (the best) dreams into PRIMO (supreme) happiness".

The D&I Award is one of Japan's largest awards certifying and commending companies striving toward diversity and inclusion (D&I) and comprises a five-item evaluation index of Gender, LGBT+, Disability, Multiculturalism, and Parenting/Nursing Care, each of which is subdivided into the five elements of Declaration, Education/Promoting Understanding, HR Systems, Community, and Work Style. Primo received the Advanced Award in recognition of the fact that “the company has promoted advanced diversity and inclusion initiatives and serves as a role model for diversity and inclusion among Japanese companies. While engaging in a wide range of multifaceted initiatives, the company has fostered a corporate culture in which every employee respects diversity and inclusion and is continuing to work on further reform.” Primo Japan will continue working to spread understanding within the group company to create a comfortable working environment.

(Click here for information on the D&I Award: https://diaward.jobrainbow.jp/top)

 

◆Initiatives by Primo Japan Co., Ltd.

・2017: Received the Platinum Eruboshi Award, which certifies the promotion of women’s advancement in the company

・2018: Received Kurumin Certification, which certifies companies that offer childcare support

・2020: Received the PRIDE Index Silver Award

・2021 to 2023: Received the PRIDE Index Gold Award and the Advanced D&I Award

 

(Major efforts)

・Introduction of shortened working hours, remote work, and flex hours

・Support for employees returning from maternity, paternity, and childcare leave

・Changes to the definition of spouse in internal regulations

・Establishment of new LGBTQ+ guidelines

・Establishment of a consultation desk on LGBTQ+ matters

・Implementation of LGBTQ+ training for all employees and hosted lectures to promote understanding of the LGBTQ+ community

・Addition of slacks to store uniforms that employees may freely choose

・No compulsory high heels (flat shoes permitted)

・Employment support for people with disabilities

・Held sign language training and lectures to deepen understanding of people with disabilities