Primo Global Holding Co., Ltd. is relocating its I-PRIMO Wuhan K11 Store in Wuhan in the People’s Republic of China, which will be renovated as I-PRIMO Wuhan Heartland 66 Store and reopened on Sunday, October 29.

◆Increasing awareness of the I-PRIMO brand

Wuhan, a provincial capital located in eastern Hubei Province, is known as one of China's leading industrial cities. With a population of approximately 13 million, the number of marriages per year exceeds 70,000*. The urban area is home to more than 80 universities and other educational institutions, making it an area where many people in their 20s in the potential bridal market reside.

Primo Global Holding opened I-PRIMO Wuhan K11 Store as its first store in Wuhan in December 2020, where it has continued operations, and in an effort to expand recognition of the I-PRIMO brand and attract more customers, we have decided to redesign the store and reopen it as I-PRIMO Wuhan Heartland 66 Store.

*Source: Wuhan Statistical Almanac 2022 (Wuhan Municipal Bureau of Statistics)

 

◆A Commercial Facility That Brings Together Foreign Luxury Brands: Heartland 66

Heartland 66, where the store will reopen, is a massive complex opened in March 2021 that includes a shopping mall, office buildings, and luxury residences, and stands as a landmark mall in the Central China region. Heartland 66 contains about 220 stores including foreign luxury brands, and because many other jewelry brands have stores there, we anticipate a positive effect from customers shopping around for bridal rings. It is also directly connected to Liji North Road Station for easy access.

 

◆Comment from Naoki Sawano, President of Primo Global Holdings:

Continued Store Openings to Further Advance Business in Mainland China

Since developing our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012 and mainland China in 2016. As of the end of the fiscal period to August 2023, our overseas sales ratio has exceeded 50%, and we aim to make further progress by continuing to open stores overseas. In addition to existing stores in mainland China, Taiwan, and Hong Kong, we opened our first store in Singapore in November 2022, and through fine service and hospitality and the I-PRIMO brand’s high Japanese standards of product quality, we intend to provide overseas customers with a wide range of purchases that will create the memories of a lifetime.