Primo Global Holdings Co., Ltd. is relocating its I-PRIMO Chiba store in Chiba City, Chiba Prefecture. The store will reopen on Friday, October 6 as the I-PRIMO Sogo Chiba store.
◆ Newly promoting the I-PRIMO brand at a conveniently located facility
The I-PRIMO Chiba store opened as a street-based store in September 2007, and after moving to the JUNNU annexe of the Sogo Chiba shopping center in September 2017, it continued to operate at the same location for about six years. Now that JUNNU is closed for business due to renovation work, the store has been relocated to the main building of Sogo Chiba and will reopen with a new store design.*
The Sogo Chiba shopping center, where the I-PRIMO Sogo Chiba store will reopen, is a large-scale shopping spot that opened in 1967. It is currently the only department store in Chiba City and is crowded with people, especially on weekends. Women in their 20s and 30s, which the facility aims to attract, are I-PRIMO's main customer base, and since multiple jewelry stores—including those of global brands—are located there, a positive effect from customers who are planning to get married shopping around for bridal jewelry can also be anticipated. Sogo Chiba is very easily accessible from JR Chiba Station and Keisei Chiba Station, which between them boast passenger numbers of around 87,000 each day, and this is expected to promote even greater awareness of the I-PRIMO brand.
*The facility is closed from September 1st to October 5th due to relocation work.
◆ Realizing a sophisticated space for customer service as a bridal ring specialty shop
For its relocation and renewal, the store design has been revamped, with a new layout that makes browsing a more relaxed experience for customers. The spacious storefront creates a bright, open area with a feeling of freedom, while incorporating a private space of compartmentalized, semi-private rooms within the store allows customers to choose a ring in comfort. The store interior is designed with attention to detail and the desire for customers to select a bridal ring that will create the memory of a lifetime, at their own pace and through personalized support that listens to the needs of each individual and proposes the optimal product.
To commemorate the reopening and relocation, a Grand Opening Campaign will be held from Friday, October 6, 2023.
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Store Address |
3rd floor, Sogo Chiba, 1000 Shinmachi, Chuo-ku, Chiba City, Chiba Prefecture |
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Business Hours |
10:00-20:00 |
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Closed |
Open everyday |
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Access |
Approximately 5 minutes’ walk from the central ticket gate/south exit of Chiba Station on the JR Sobu Line, Sobu Main Line, Chuo/Sobu Line, Uchibo Line, Sotobo Line, and Narita Line. Approximately 1 minutes’ walk from the west exit of Keisei Chiba Station on the Keisei Chiba Line. Approximately 5 minutes’ walk from the central ticket gate/south ticket gate of Chiba Station on the Chiba Urban Monorail. |
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