Primo Global Holding Co., Ltd. is relocating its I-PRIMO Top City Taichung Store in Taichung, Taiwan, which will reopen on Friday, August 25.

◆Increasing awareness of the I-PRIMO brand

Opened in March 2017, I-PRIMO Taichung Top City Store is I-PRIMO's the 11th store in Taiwan, one that has grown into one of the top-selling stores in the Taichung area during its six years at this location; however, due to interior renovations in the building, the store will relocate to a different floor and undergo store design renovations before reopening. Top City Taichung, where the I-PRIMO store will relocate and reopen, is a commercial complex spanning 14 aboveground floors and 6 underground floors facing Taichung Harbor Road, a major thoroughfare in the city of Taichung. With movie theaters, restaurants, and a food court, this shopping center is bustling on the weekends, and because many other jewelry brands have stores there, we can anticipate a positive effect from customers shopping around for bridal rings now that COVID-19 restrictions have been lifted.

 

◆A sophisticated space for customer service as a bridal jewelry specialty shop

With its relocation and renewal, the Zhongshan Store will have its design remodeled and its store display revamped for a new layout designed to make browsing easier. The entrance is designed spaciously to create a bright, open area, while a private space in the back lets customers choose a ring in comfort. The new location is designed with a desire to serve as a place where customers can select a bridal ring that will create the memory of a lifetime at their own pace through personalized support that listens to each customer's needs and proposes the optimal product.

 

◆Continued store openings to further advance business in mainland China

Since developing our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012 and mainland China in 2016. As of the end of the fiscal period to August 2022, our overseas sales ratio has exceeded 40%, and we aim to make further progress by continuing to open stores overseas. In addition to the existing stores in mainland China, Taiwan, and Hong Kong, we opened our first store in Singapore in November 2022, and through fine service and hospitality and the I-PRIMO brand’s high Japanese standards of product quality, we intend to provide overseas customers with a wide range of purchases that will create the memory of a lifetime.