Primo Global Holding Co., Ltd. is relocating its I-PRIMO Tsim Sha Tsui The ONE store, located in Tsim Sha Tsui on the southern tip of Kowloon Peninsula in Hong Kong, on Saturday, August 5.

◆Increasing awareness of the I-PRIMO brand

Mira Place, where the store will relocate and reopen, is a trendy shopping spot complete with a shopping mall, offices, and a 5-star hotel situated in the most popular area of Tsim Sha Tsui, one of the most vibrant areas of Kowloon. Tsim Sha Tsui The ONE contains about 150 stores, and because many other jewelry brands have stores there, we can anticipate a positive effect from customers shopping around for bridal rings now that COVID-19 restrictions have been lifted. Tsim Sha Tsui The ONE contains about 150 stores, and because many other jewelry brands have stores there, we can anticipate a positive effect from customers shopping around for bridal rings now that COVID-19 restrictions have been lifted.

 

◆A sophisticated space for customer service as a bridal jewelry specialty shop

With its relocation and renewal, the Zhongshan Store will have its design remodeled and its store display revamped for a new layout designed to make browsing easier. The storefront is wall-to-wall glass to create a bright, open space, while a private space in the back lets customers choose a ring in comfort. The new location is designed with a desire to serve as a place where customers can select a bridal ring that will create the memory of a lifetime at their own pace through personalized support that listens to each customer's needs and proposes the optimal product.

 

◆Continued store openings to further advance business in mainland China

Since developing our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012 and mainland China in 2016. As of the end of the fiscal period to August 2022, our overseas sales ratio has exceeded 40%, and we aim to make further progress by continuing to open stores overseas. In addition to the existing stores in mainland China, Taiwan, and Hong Kong, we opened our first store in Singapore in November 2022, and through fine service and hospitality and the I-PRIMO brand’s high Japanese standards of product quality, we intend to provide overseas customers with a wide range of purchases that will create the memory of a lifetime.