Primo Japan Co., Ltd., which operates the bridal jewelry business of Primo Global Holdings Co. Ltd., has selected the second round of official ambassadors for I-PRIMO, one of the brands under its management.

Primo recruited ambassadors from among patrons of I-PRIMO rings and, from the many applications received, has selected 5 people for its second round of official ambassadors. Online information sessions were conducted in late June, followed by the start of activities. The ambassadors will share information through Instagram and the official website to help make choosing a ring even more fun.

◆ Reasons for Appointing Official Ambassadors

For many people, this is their first experience purchasing a bridal ring. I-PRIMO has consistently sought ways to make this experience as worry-free and satisfying as possible. Many customers considering a bridal ring refer to the real voices of brides they know personally or have learned about through social media. That is why Primo has launched the I-PRIMO Official Ambassador Program, to provide brides-to-be with feedback from those with experience as brides as a reference when choosing a ring through the I-PRIMO brand.

 

◆ Upcoming Activities Planned for the Second Round of Official Ambassadors

・Answering questions from brides-to-be about choosing a ring

・Round-table discussions at the I-PRIMO Ginza Main Store

・Posting about activities on ambassador Instagram pages

 *The scheduled term for the official ambassador is three months

 

 

For details on the second round of ambassadors, see here
https://www.iprimo.jp/propose/report/sotsuhana/detail_2952.html

 

For details on the first round of ambassadors, see here
https://www.iprimo.jp/propose/report/sotsuhana/