Primo Japan Co., Ltd., which operates the bridal jewelry business of Primo Global Holdings Co. Ltd., has announced the new brand message from its I-PRIMO brand.
We welcome our customers with the desire to provide couples getting married with a reminder of the happiest moment in their lives by transforming that memory into a ring to keep from this day forward, eternally, and this is the basis for our corporate philosophy of making Primo (the best) dreams into Primo (supreme) happiness.
The “primo” in I-PRIMO means “the first” and “the best.” We are reaffirming that our most important mission is to create an encounter with a ring that can be loved forever by the couples that visit our stores, which we hope will be the first and the best places they visit.
By once more incorporating what we have undertaken so far into this message of “The First Step,” for couples who choose a ring that is to be the first gift of their new life together, we provide encounters with bridal jewelry they will love forever.
Click here for details of the brand message “The First Step”