Primo Japan Co., Ltd., which operates the bridal jewelry business of Primo Global Holdings Co. Ltd., is pleased to announce the release of our latest engagement and wedding ring set, Lilies & Three Side Ring, on Friday, April 21, 2023, at all domestic boutiques under our brand Lazare Diamond Boutique.

◆Realizing delicate designs that capitalize on the special qualities of the material

Fairy Platinum is three times harder than ordinary platinum.* The beautiful craftsmanship that only a limited number of jewelry brands can produce makes full use of the special qualities of this material, and the extremely small prongs firmly support the diamonds, realizing a lightweight design and a brilliance that gathers the surrounding light.

*Results from comparing Vickers hardness (HV) using normal Pt950 at a private research institute.

 HV is a measure of hardness.

◆Lilies engagement ring

A design inspired by lily flowers and invested with a vow of purest white. This ring charms you with its beautiful profile and the immaculate brilliance of its diamonds.

With their subtle craftsmanship, the elegant and impressive side stones evoke the silhouette of a lily flower in full bloom. While maintaining a lightweight appearance, the delicate prongs and head create a large openwork window that lets in an abundance of light, while the diamonds exude a sparkling presence.

◆Three Side Ring wedding ring

A three-sided ring with diamonds that three-dimensionally illuminate the three surfaces of the hoop, giving off an eye-catching radiance and individuality.

Intricately crafted melee diamonds on all three surfaces sparkle in all directions. The hoop is as slender as possible for a comfortable fit, with a design that assembles the finest craftsmanship of Lazare Diamond. Couples can choose their ideal style from eight different variations.

Click here for details of the latest releases from Lazare Diamond Boutique